The website competition analysis service is an essential part of the SEO service provided. You do want to know what the local competitors are doing and and use that knowledge to build a tactical plan to beat them in the search engines.

Analyse the Strengths, Weakness, Opportunities, Threats (SWOT) of your competitors website, understand their back links profile and the keywords your competitors are using to rank in the search engines.

The output is report that gives a clear benchmark on the strategy to follow.


One part of the competitor analysis is the audit the website of this competitor. Understand the structure of the website and if it has any flaws.

The question will pop up how to benefit from the flaws in the website of a competitor. It sounds maybe a little nasty however in every sport people do the same. Look for the weakness of the opponent and use that for your benefit.

In the SEO world you will look for the weakness in your competitor’s website and make sure that your website is stronger in that part.

A weakness can be for example bad reviews or they are not using Social Media in full. These weaknesses must be found and explored upon which you can create a plan to use your competitor to your advantage

SEO SpyGlass


A wise man gets more use from his enemies than a fool from his friends – Baltasar Gracian, The Art of Worldly Wisdom

Of all the tools to analyse competitors, I have chosen SEO SpyGlass for the simple reason it is the best, affordable and brings the result that my clients want to know.

If you want to find out how SEO SpyGlass works by yourself then download a FREE copy which is more than a trial version because it is FREE forever.


Luckily for the majority of local business owners they only need to compete with other local businesses although these local businesses can be a major retailer with more budget and manpower and therefore much more difficult to compete against.

Still, it is absolutely possible when you understand the process of competitor analysis within the SEO market and understand where your business can excel because competitors are not using that part of your business.

It is essential to understand who you are competing against and what they do to get their website high in the search engines.


  • STRENGTHS – Your brand, cost effective, great domain name, your expertise, the good keywords, more organic traffic than your competitors, high value back links, error free website.
  • WEAKNESSES – No optimisation done, (hence you read this article), low domain authority metrics, duplicate content, no or spammy back links, no relevant traffic, no budget.
  • OPPORTUNITIES – Update the current “crappy” content, add more high quality content, build links from authoritative websites.
  • THREATS – Analyse competitors to understand who is strong and who is weak, startups poke in the same niece, search engine algorithm change


A great plus of analysing competitors is that you can see directly their back links and if these websites link to your competitor then why would they not link to you?

Once you know these sites than it will become easier to contact the owners of the websites using LinkAssistant which is part of the SEO PowerSuite applications and start building these back links which are really beneficial for your ranking especially because we know back links are an important ranking factor.


The analysing of competitors is not a one-off job. Your competitors are most likely also busy to rank their pages higher in the search engines. It is a continuous effort not only to analyse but also take action if needed.

We can help you with the analysing and monitoring and report on a monthly basis and if action is needed, we discuss this with you.