Search Engine Optimisation is absolutely needed to start ranking your website but when you can’t effort a SEO Agency or would like to learn it yourself then starting with FREE DIY SEO SOFTWARE is the way to go.

Even if, in a later stage, you want to outsource the search engine optimisation process then it is good to have an understanding so you know what to talk about and the good thing is you will learn by “Do It Yourself”.

SEO Software does not need to be Expensive

Compare SEO software tools and check if you really need all the functionalities.


There are many SEO software tools out there and even some for free. But the initial question will be if a free tool can bring the same result as a paid version and the automatic answer will be that the paid version always has more features than a free SEO Tool.

This does not mean that a free SEO tool cannot be useful because it clearly can.

SEO TOOL Comparison

Reading SEO Tool comparison sites will give you a good insight of what a tool can do but SEO is more than just a single tool. SEO consists of many elements that need to be tackled although some elements are more important than others.


If your clients are very local and your advertisements are targeting audience in the vicinity of your business then local SEO is what you need to focus on. For the tool itself, there is no difference between SEO tools and local SEO tools, in as-sense the SEO process is the same although for keyword research you will obvious target your local area which can be the city or your and surrounding postcodes.


Many tools and here like Ahrefs, Majestic, Moz Pro, Netpeak Software, Raven Tools, Screaming Frog, SE Ranking, SEMrush, SERPstat, SpyFu and some of them I have used in the past and some of them I still use. If you are still in the phase comparing the tools that maybe have a look at which shows a quick overview.

All these tools have its pros and cons but here at Keenclick I have decided to purchase a SEO PowerSuite license and occasionally I will use Screaming Frog.

Reason for me to go for SEO PowerSuite is that I can run it locally on my computers both on Windows and Linux. Many of the vendors have a cloud version and that makes the SEO tool more expensive, in the end someone needs to pay for all the hardware in the hosting centre.

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