seo powersuite rank trackerHere at Keenclick we make use of SEO Powersuite Rank Tracker that we consider the best SERP ranking tracking software.


There are many tools out there but we feel that SEO Powersuite Rank Tracker does exactly what we need for a reasonable price.


It is not just a price issue because if the software does not give reliable results then simply it would not be good but after using it for several years and having multiple clients being very happy, we just cannot say anything else then that we love SEO Powersuite Rank Tracker and will keep on using it.


We love to share our knowledge and experience on or SEO efforts and part of that is the usage of Rank Tracker. But before going into the detail of our SEO work, it is good to get an understanding of Rank Tracker that includes a description of what it is and what it does.


We are convinced that once you have read this article, downloaded the FREE version and start working with this excelent tool, you will not look for other tools anymore.


SEO Powersuite Rank Tracker does what you need do to keep track on your ranking keywords next to an excellent keyword research feature that you will not find anywhere else.


Rank Tracker Editions

Rank Tracker comes in three different versions, the FREE, Professional and Enterprise version and as you can expect the Enterprise version has more features enabled but you might not need all these features and go for a the FREE of Professional version.


The FREE is not just a trial version, you can use it for as long as you like but first have a go through the following table to understand the difference between the three editions.


Edition FREE Professional Enterprise
Save rankings history No saving possible You can save the projects and therefore the historical data is saved.
SEO Powersuite Cloud No storing of projects possible. Store 5 projects in the cloud. Store 11 projects in the cloud
Store projects in Dropbox No storing of projects possible. Store as many projects as you like.
Scheduling of tasks No task scheduling possible Create schedule with tasks you want to run at a certain time.
Copy data to spreadsheets Not possible to copy data to spreadsheets Copy data to spreadsheets for further analysing or reporting.
Access to search engines Access to al search engines which is 597 (Apr19) and counting.
Keyword research methods 19 different keyword research methods (Apr19) that includes Google Adword Keyword Tool, Semrush, Wordtracker.
Competitors to compare rankings with 1 competitor 5 competitors 10 competitors
Number of websites You can add as many websites as you like to each Edition of SEO Powersuite, it is literally unlimited.
Number of keywords You can add as many keywords as you like to each Edition of SEO Powersuite, it is literally unlimited.
In-depth analysis to spot best keywords Analyse the number of searches, the competition per keyword and the Keyword Efficiency Index (KEI).
Google Analytics Connect Rank Tracker to Google Analytics collecting traffic data.
Universal search results Check the ranking in any Google Universal Search Result like images, videos, news etc, research each opportunity to get more relevant traffic.
Geo-specific search results Collect data based on a local search engine like .br for Brazil, .th for Thailand or .nl for the Netherlands. Many search engines to choose from otherwise request the one you are missing.
Multiple pages ranking for a keyword Find a page that ranks with different keywords, find the pages that rank for a single keyword.
Customise your workspaces Update workspaces, create new workspaces based on views and filters of your choosing.
Search safety features Run your searches without interrupting or violating search engines usage policy, usage of Human Emulation, Proxy Rotation, Captcha, making your searches safe.
Cross-platform and multilingual Rank Tracker can run on Windows, Linux and Mac OS X, next to that you configure it in the following languages, English, German, Spanish, Russian, French, Dutch, Polish and Slovak.
Automatic updates Rank Tracker checks if a new version is available when it starts and if so then it will download and install the new version automatically.
Customizable SEO reports Customise your reports with your own logo or colours next to include or exclude SEO sections that you want to show or do not want to show in your report.
ready-made report templates 1. Keyword rankings and visibility report 2. Competition rankings report 3. Keyword rankings report (by keyword) 4. Keyword rankings report (by search engine) 5. Keyword research report 6. Website visitors (traffic) report.
Print reports No printing Print with watermark Print white label without watermark.
Export reports in PDF and HTML Not possible to exports reports to PDF and HTML. Export your report to PDF or HTML.
Save reports No report saving possible. Save your report in an organised folder structure.
Email reports No sending of reports through Rank Tracker. Manually or automatically send your report by email.
Publish reports to the web No publishing of reports to the web possible. Publish your report to the web via FTP.
HTML, TXT, XML, SQL data export No data export possible. Export your data in HTML, TXT, XML or SQL format for further processing.



 ranktracker preferences

Monitor SEO Performance

SEO Powersuite Rank Tracker is monitoring the performance of your SEO processes. The ranking of your keywords for the website you are monitoring will be tracked on a daily, weekly or monthly basis or if you have another schedule then you just configure the scheduler and it is all done for you.
You do need to have the software installed locally on your machine because SEO Powersuite is not running in the cloud, however there are some cloud services that you will make use off but that for later.


Search Engines

SEO Powersuite Rank Tracker can monitor your keywords in over 400 search engines that includes local searches and international searches in another language than your base language.

Localised Searches

SEO Powersuite has an excellent process to monitor your ranking in the local search engines like Google Maps or Bing Maps. This is especially great when you are a small business and are looking for local visitors that might come to your mortar and brick store.


Rank Tracker Preferences

Like so many other tools also SEO Powersuite Rank Tracker is full of configuration items including the search engines that you would like to have or configuring the email SMTP setup.
The majority of the options do speak for themselves however there are a few that are tricky and will be discussed on a separate page to really dig into the software so it really can benefit you for to rank better in the search engine by understanding the process better.


Target Keywords

The main elements for Rank Tracker are the Ranking Summary, Rank Tracking and Keyword Map. The summary is interesting to get a quick overview to see what the progress is over a certain period that you can configure.

ranktracker visibility 1%


ranktracker visibility 33%


In the following table you even can see the summary against competitors if that is configured:


ranktracker visibility 58%



However, you also can find this overview in the Report section which I will briefly touch later as it is pretty much self-explanatory.


Rank Tracking

The Rank Tracking sheet gives an overview of the progress per keyword and this is what you will use to see if you need to work on a certain keyword. You can see the progress of each keyword that you have chosen that includes search engines choice, remember the number of search engines (and counting) available?


In the image below you will see that we use this for local SEO with some keywords going up and some down.


ranktracker ranking progress


When we sort however on number 1 positions then we see the following and it looks good however the KEI is very low for these keywords and therefore it is easier to rank for.


ranktracker ranking progress number1 local


As you can see there is a lot of configuration or sorting to do. Yes, it all looks like a spreadsheet and in essence you would be able to do this in your own spreadsheet and create all kind of macro’s importing data, reading search engines but a) you need to have the time and b) you need to have the knowledge, although you might be able to learn it, but again time constraints.


And why would you, there is a FREE version of SEO Powersuite Rank Tracker and as long as you do not need to save, report or do need to switch off the computer, you can run it as long as you want.


If you have read SEO SpyGlass then you know that this is the tool to “spy” on your competitors. However, at Rank Tracker you just keep an eye on them and their progress. In the image below you see the ranking for our client’s keyword and where their competitors rank with the same keywords.


ranktracker competitors



SERP Features

You even can see if the keyword that you have chosen can be found in other databases then just the output of the organic results.
Think about video, local, images and more.


ranktracker serp

Keyword Map

ranktracker keyword groupGrouping keywords together because of relevance or because you have grouped keywords and mapped them to a particular landing page are options that are available in SEO Powersuite Rank Tracker.


Just imagine that you run a campaign with let’s say 100 keywords then it is easy to map these keywords to the landing page and see the progress in ranking for these keywords.


In this case there are no groups created yet but obviously that is easy to do and then move these keywords to the correct group. This can be done in the Keyword Map but also in the Keyword Research section.


In the case below, it looks very nice to have an estimate of 21000 visitors however the competition is high for that particular keyword and the rest of the keywords are not very good but on the other hand easy to rank for.



ranktracker keyword map


In the use cases we will go in more detail how to really use Rank Tracker.

 ranktracker keyword research left menu

Keyword Research

We already wrote a topic on the importance of Keyword Research and would urge you to read that. Understanding your keywords by researching and analysing not only your own business but also your competitors is a must and Rank Tracker helps you with that.


Ranking Keywords

There are so many options within the Keyword Research that we will go through them with our use cases instead of naming them all.


It is obvious, once you have installed Rank Tracker and start using it that you will find more and more information and research possibilities that this software will help you researching the keywords that really help ranking your or client’s websites.








ranktracker ranking keywords


Keyword Suggestions

Plenty of option to research keywords ranging from “keyword suggestions” where you can have the tool collect information from Google Ads Keyword Planner, Keyword Discovery or Yandex Wordstat.


ranktracker keyword suggestions


Autocomplete Tools

ranktracker autocomplete

Next to the autocomplete in a variety of search engines including Google, Yahoo and Amazon.


Related Searches

As the name suggest, finding related searches on your keywords is a good way to find and understand what people are searching for and you might need to change or update the content you are targeting.


ranktracker related searches



Domain Research

You might think to fill in your own domain but why not filling in the domain of your competitor and learn from them? Researching domains in your niche to get an understanding of not only how the competition is doing but how you can outrank them.


ranktracker domain research



Related Questions

You probably have seen the “People also ask” in Google.
My query “How to wear a scarf” resulted in a list of sites including a video however for the related questions part you will see something like:



ranktracker how to ware a scarf


In Rank Tracker you do search for it too, you will see that I just collected the keywords and did not search for volumes or keyword difficulty.


ranktracker related questions



Keyword Combination

ranktracker keyword combinations

How often do you find an interesting site even though you “misspelled” the keyword, which particularly can be the case for non-native?
Mixing words, combine them or even, as mentioned misspelled words can be attractive to rank for.


Keyword Sandbox

All your keywords are automatically added to your sandbox and stay there unless you remove them but it really gives you the opportunity to research each or groups of keywords so you can optimise your content around these keywords and target these groups of people that are most relevant to you and your business.


ranktracker keyword sandbox


Domain Strength

After seeing the next image, it reminded me that I have to work on the website because the domains of the competitors are stronger and because I cannot make them weaker, I have to work on the domain that is in my control.


ranktracker domain strength





Especially when you are an SEO Agency and have clients then the reporting is a MUST have. No client will do business when you cannot send them at least a monthly report showing the progress and the quality of the rankings.

Make sure that if you have clients that you ask your client to name their competitors, you can find out but always verify with the client and add these clients to the report showing your client how you outrank their competitors.


Download FREE Edition of SEO Powersuite Rank Tracker

Rank Tracker is one of the better if not the best tool out there to monitor the progress of your keywords in the SERPs. It becomes even better that you can work with Rank Tracker for free, indeed it does not cost anything besides a little bit of time to download it and install it your computer.

rank tracker