Website Auditor

SEO Site Audit

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SEO Site Auditor

SEO auditor

A website SEO auditor service is part of the site audit SEO service and is one of the first steps to perform.

Understanding the issues, if any, with the website is mandatory therefore an SEO health check is done for your website.

Often it is asked if it is necessary to audit a website because it just looks all fine. It is indeed a good question because why would you spend money on something that looks great.

Your website might look stunning with fantastic graphics and high-quality content and that is what visitors see and they love you for that but search engines do not see what visitors see.

The infrastructure of your website needs to be top-notch and that is why an audit on your website is done.

A healthy website having no errors, loading within 2 seconds is the norm. Your website should not give any errors like pages not found or even worse a crash of the website.

Maile Ohye of Google said in 2010

Quote: “Akamai has a threshold of 2 seconds for eCommerce site although Google itself aims to have a site loaded under half a second.”

John Mueller said in 2019 YES to the question “Speed is definitely a ranking factor?

data page load time statistics
data page load time statistics

Just think about it. If the landing page loads in 3 seconds, one-third of potential clients have already moved on to your competitor.

Yes, it is true, people are not patient but the customer is king and when they leave because it just takes too long before they can see your site, you could lose money.

Technical Audit Service

The technical audit should be part of any site audit SEO service however is often overlooked although it is an important ranking factor. This is an audit where the structure of the website itself is audited.

The following list show what I will be looking at:

  • Page Availability – Checked are the page code because we do not want to see any errors like 404s, but also if there are any broken resources or pages that are not indexed
  • Redirects – www and non-www versions, HTTP/HTTPS, 302 and 301 redirects, long redirect chains, meta refresh, canonical
  • Encoding and Technical Factors – mobile-friendly, HTTPS mix, multiple canonical URLs, frames, W3C HTML & CSS errors, large pages
  • URLs – dynamic and URLs that are too long
  • Links – broken links, pages with too many links, dofollow external links
  • Images – broken images, empty alt text
  • On-Page – empty title tags, duplicate titles, too long titles, empty meta descriptions, duplicate meta descriptions, too long meta descriptions 
  • Localisation – language versions, hreflang elements, incorrect language code, invalid URLs, missing return links, conflicting hreflang, non canonical hreflang, missing default values, incomplete hreflang values, pages without hreflang

This is “just” the technical website SEO auditor services, the website analysis necessary to get a deep understanding of the website infrastructure.

Content Audit Service

The quality of the content is an important factor to keep visitors engaged and I will help you to achieve that goal.

I will execute a content audit using a WebSite Auditor to make sure that your content is following the search engines guidelines because you do not want to be penalised and lose ranking.

Quality content is content that you have researched, not just a story of a few hundred words.

Show that you are the expert in your field and with that comes quality content and with the right SEO techniques, your site and your pages will rank very well in the search engines.

  • Title – keywords in the title, title length, multiple <title> tags
  • Meta Tags – Keywords in the meta description, meta description length, multiple meta descriptions, keywords in the meta keywords tag
  • Body – keywords in body, word count, keywords in headers (H1-H6), bold italic and link anchor keywords
  • Images – keywords in ALT text, empty alt text
  • Markup – Open Graph and Structure data markup

This is “just” the technical website SEO auditor services, the website analysis necessary to get a deep understanding of the website infrastructure.

You see several times “keywords” mentioned and that is normally the next step after the website audit. The keyword research service is part of our SEO services and is important because we need to know the intent of the searcher so you get the right visitors on your website.

Start Your Website SEO Auditor Service Health Check

Checking the health of your website should be done regularly and not just once.

I will run a regular technical audit and content audit health check on your website which can be monthly, bi-monthly, quarterly or any schedule you would like. 

Contact Keenclick to discuss the options and the state of your website today. Your competitor is not waiting for you.

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