seo spyglassA FREE SEO Competitor Analysis Tool is needed to understand the reason competitors are beating your website in the search engines.


There are plenty of tools out there but at Keenclick we only make use of SEO SpyGlass because it simply does exactly what we need, not only for us but for our clients as well.


The Spyglass tool is one of the 4 applications within the SEO Powersuite that is needed for every SEO campaign where you need to research the competitors and like the other tools you can download for FREE and start using it.


The other 3 applications are


SEO SpyGlass gives you the feeling of being a modern Sherlock Holmes investigating your or your client’s online competition. Not really a crime no but still important if you want to beat them in the SERPs.


It might be a boring task however you do need to understand what you are up against, next that, you can learn so much from others and the funny part is that they cannot say no.



Never trust to general impressions, my boy, but concentrate yourself upon details.
Sherlock Holmes - A Case of Identity



The SEO SpyGlass simply allows you to create a backlink profile that search all backlinks for any given URL. I write explicitly URL because next to domain and subdomain backlink search, it might be interesting to understand if there are any webpages has particular backlinks.


Multiple Backlink Sources

Backlinks can be everywhere, they are in Google Search Console, Google Analytics and other database and SEO SpyGlass can import all your backlinks from all these sources into one application that makes it easy to manage and control.



SEO SpyGlass comes in three different versions which are FREE, Professional and Enterprise. In the table below you see a long list of the features along a description of that particular feature is enable or that there are any restrictions.

Edition FREE Professional Enterprise
Number of projects Unlimited number of projects but you CANNOT save the projects. Unlimited number of projects that you can save.
Maximum number of backlinks Maximum 1100 backlinks to analyse. There is no limit to the number of backlinks to analyse.
Source The source of the backlinks can be from many different applications like Google Search Console, Google Analytics or SEO Powersuite Link Explorer.
Domain comparison 2 domains to compare 5 domains to compare 11 domains to compare
Penalty Risk Update your Penalty Risk data with One Click.
Data Export No data export Export all links to CSV.
Export Templates Nope, you cannot use export templates Yes, you can use export templates, choosing the data and the format to export.
Disavow Generate file to disavow links.
Scheduler No scheduler Schedule backlink checker on a daily, weekly or basically whenever you want to have the scheduler run your job.
Clipboard Copy data to clipboard not possible. Copy data to clipboard.
Printing Reports You cannot print the report Print reports to printer or PDF with a watermark. Print reports to printer or PDF without a watermark (white labeling)
SEO Success Blueprint Report Not possible Instructions to get backlinks to outrank the online competitors.
HTML Reporting No HTML Reporting possible. Create HTML reports
Publish reports to the web It is not possible to publish report to the web. Yes, you can publish reports to the web.
Publishing Profiles No publishing profiles Create profiles to publish reports to HTML, PDF, FTP or any combination.
Report saving and mailing No saving and mailing of reports. Save and mail the reports.
Get access to exclusive Webmeup ( backlink index A maximum of 1,100 links per website A maximum of 40,000 links per website.
Backlink History No, you cannot keep the history. Save history for years including the status per backlink.
SEO PowerSuite Cloud No Powersuite Cloud. Store 5 projects in the Cloud. Store 100 projects Edition in the Cloud.
Save to Dropbox No, you cannot save to Dropbox Dropbox is fully integrated using the Dropbox API.
Copy data to spreadsheets No, you cannot copy Copy your data to any spreadsheet to analyse the data.
Report customisation It is possible to customise any report with your logo, your client’s logo, your header, your footer and much more, keep in mind that reports are on the screen or printed with watermark (Professional).
3 types of backlinks reports Backlink Details, Domain Comparison and Domain Strengths.
Additional Reports No Additional Reports SEO Success Blueprint Report, Website Backlinks Report and Website Backlinks Analysis Report.
Custom Report Templates Unlimited number of customisable reports for different projects.
Quick Reports Choose from the default reports with pre-defined colour schemes.
296 search engines Select the search engine that suits you best, if you miss a search engine then just request the missing one.
How many backlink URLs does a site have? Total number of backlinks is calculated and reported on.
Backlink Ranking Factor Google PageRank for domain and page, Alexa Rank for domain including the age of a domain, the IP address and other backlink ranking factor data.
Analyse best keywords to optimise the site for Understand, spy, on the exact anchor text competitors are using, the number of times keywords appear as anchor text or title, header text, in other words, analyse the keyword density..
Most valuable link Analyse the value of each link including where the link is coming from like main site or other sites or internal page.
Search engine safe and friendly Search engine friendly including support for search engine APIs.
Unlimited Website Research There is no limit to the number of websites you can research with SEO SpyGlass.
Multiple Customised Workspaces Multiple workplaces customised to your wishes to make the analysing of the data easier.
Search Facility Search your keyword in a quick and efficient way.
Proxy Working behind a proxy is not a problem for SEO SpyGlass.
Software Updates SEO Spyglass is automatically updated with every updated version.
Cross Platform Run SEO SpyGlass on Windows, Linux and Mac OS X.
Languages English, German, Spanish, Russian, French, Dutch, Polish and Slovak are the languages you can choose for the interface and reports.


The Source of your Backlinks

Managing your backlinks can be a daunting task, especially when you keep these backlinks in separate spreadsheets. A client of Keenclick has over 200,000 backlinks, and managing these without a proper tool is nearly impossible.

Just imagine the time it takes to open a spreadsheet with over 250,000 backlinks and the information around that, not to mention adding links or any other data.

Just imagine that you have not only multiple spreadsheets managed by different teams but also have backlinks in Google Analytics or Search Console and quickly you can become in a situation that is not manageable anymore.

SEO SpyGlass will solve that, as mentioned in the table, you can import backlink information from a wide range of sources.



Special attention to WebMeUp because SEO PowerSuite Link Explorer delivers backlinks. These backlinks come in huge numbers and with huge we talk about trillions of backlinks and counting that WebMeUp make available for SEO Powersuite.


From the SEO perspective, the methodology is unique and show

  • Backlinks that are really significant for you site
  • Exactly which links in your link profile can jeopardise your site
  • Analyse the best links your competitors have and act accordingly.


SEO SpyGlass in detail

The more SEO SpyGlass is used, the more we learn not only for the benefit for our clients but also for us and for you.


Backlink Profile

The menu of SEO SpyGlass has a few options


In the image below you see a diagram showing the current number of backlinks and a representation of the link building over the last 3 years. No particular link building project has been setup, nevertheless it is interesting to see the growth from July 2018 to April 2019.


spyglass summary



In the diagram below it shows that there are several links worth to disavow because they might harm your site more than being productive in giving it a boost in the rankings.


spyglass inlink pagerank

Backlinks in more detail

The summary is just the summary and like other software you can get much more detail when you analyse the data. It is easy to sort on Backlink Page or Links Back but more important is in this case the issues that pop up and you can act accordingly.

If for example it is your own client, then you need to sort it, if it is a competitor then you might be able to get in touch with the webmaster and tell him/her about the missing link and if they can replace it with a link to your or your client’s website.


spyglass backlink detail



Linking Domains

The number of links is always interesting to know however this can be not really relevant if 99% of the links come from pages of a single domain. However, when you use subdomains like then it is clearly a different site, nevertheless always be careful that you do not get penalised but that for later.


spyglass linking domains



Anchor Text

There is already a page on competition research but that is more a high level, here at SEO SpyGlass it shows how it looks like and what you can do. The image shows clearly different tabs including Anchor Text. Just imagine that you run a project over the website of your competitor and for every anchor text a record will be added to SEO SpyGlass. It means for you further analysing by picking out that keyword and see how you can use that keyword to outrank the competitor.


spyglass anchor text


The site above is just a small site for a small audience nevertheless it gives a good indication of the data SEO SpyGlass is giving you.


Linked Pages

To which pages are the linked websites linking to? You will see that there are also redirects and it might be a good opportunity to write the webmasters to update the sites although at the same time, looking at the penalty risk (see next section), there are some sites that you better can disavow.


spyglass linked pages 


Referral Traffic

Google Analytics show where visitors come from and that might be from a wide variety of sources.


spyglass referral sessions


Penalty Risk

If you are in SEO then you have heard about Panda and Penguin and other Google’s update releases on their own search engine. In the early days, nobody really cared if a website was of low quality, it was all about the links, however these days have been long gone.


In the diagram you see clearly some sites that have a penalty risk associated with it and looking at these sites, clearly it shows that these sites are of low quality and only have links like and indeed in the days these sites were hugely popular.

Next would be to check if there is any traffic in the last 3 years coming from the how quality sites and if there is none then it might be a good idea to just remove the link.


spyglass domain penalty risk


Referring IPs

On a single server you can have many websites and although they have all different domains, they can be part of a Private Blog Network although nowadays people who have a PBN will put the blogs on different servers, nevertheless it is a good thing to understand where the websites are placed just to avoid any issues with the search engines.


spyglass referring ip


Domain Comparison

It has been written several times that you can spy on your competitors and with the domain comparison you clearly come to a good understanding of the competitors when you can compare the data between your site and your competitor’s sites.


spyglass domain comparison


The Professional Edition of SEO SpyGlass gives you the option to compare a maximum of 5 domains, the Enterprise Edition even gives you 11 domains to compare.


Comparing multiple domains gives an interesting overview of “Prospective Domains”, in other words, domains that you have no links from and then it is just a matter of setting up a campaign in getting these links.


spyglass prospective domains



SEO SpyGlass a tool not to be missed

Having written this article it makes it clear that for researching backlinks SEO SpyGlass is a tool that you must have. The power that it gives you in comparing your site with competitors, the information on the backlinks in the backlinks profile are just so important because decision will be made on that.

When you go over the example here then you see clearly in the “Prospective Domains” of 81.9% that there is great opportunity to get more backlinks from 294 domains. It might be that not all domains are interesting but that is a matter of research and then automatically we come to the topic of budget.



Banana Pancake Recipe

Maybe a silly example at the end but if you have a webpage banana-pancake-recipe.html, you might want to know which website is directly linking to that webpage. It might be that you want to start a campaign around banana pancakes and part of that is contacting the websites linking to you notifying them about the campaign and their benefits if they can bring you more relevant traffic.


The same is when a competitor has written a page about banana pancakes but your recipe is better, more tasteful, you want the webmasters to know about your delicious banana pancakes and ask them to change the link on their webpage to your recipe on your website and if it is a big site you even might send them the ingredients so they can cook these banana pancakes themselves and compare with others, although we are now more or less talking about marketing opportunities and is beyond the scope here.


There are many of these that really can help you with the endeavours to understand the competition or find other options and alternatives for the search engine optimisation process.


Download SEO SpyGlass for FREE

SEO SpyGlass is really a great tool although not all website owners do understand the need of comparing their site with others or do any research at all.

It might be too expensive for some business owners to hire a team of SEO specialist and for that SEO SpyGlass can be downloaded including updates for FREE and used over and over again.