Backlinks can be everywhere, they are in Google Search Console, Google Analytics and other database and SEO SpyGlass can import all your backlinks from all these sources into one application that makes it easy to manage and control.
SEO SpyGlass comes in three different editions.
There is an unlimited number of projects.
There is no limit to the number of backlinks for the Professional and Enterprise Edition, the FREE Edition has a limit of 1100 backlinks to analyse.
The source of the backlinks can be from many different applications like Google Search Console, Google Analytics or SEO Powersuite Link Explorer.
The FREE Edition allow to compare 2 domains but the Professional 5 and the Enterprise Edition allows for 11 domains to compare.
You can check and update the penalty risk data with one single click.
The FREE Edition does not allow to export data but the Professional and Enterprise Edition allo to export all links to a CSV file.
Only the Enterprise Edition allows to export data using templates choosing the format to export to.
You can generate a file, upload this file to the search engines to disavow links.
The Professional and Enterprise Edition have a task scheduler available to schedule "spying" tasks like backlink checkers.
This sounds straightforward but is only working for the Professional and Enterprise Edition and definitely it is great to copy data and use it elsewhere like directly in the browser.
All versions contain a reporting feature that is not time limited.
FREE: You cannot print the report
Professional: Print reports to printer or PDF with a watermark
Enterprise: Print reports to printer or PDF without a watermark.
Customise the reports with your and your client’s logo including options to exclude sections in the reporting but only with the Enterprise Edition.
Instructions to get backlinks to outrank the online competitors is only available with the paid editions, the Professional and Enterprise Edition.
The Enterprise Edition allows you to report in HTML format and upload to a webserver.
Create profiles to publish reports to HTML, PDF, FTP or any combination with the Enterprise Edition.
Saving and emailing of reports is only possible with the Enterprise Edition.
The FREE Edition allows a maximum of 1100 links per website where the Professional and Enterprise Edition allow a maximum of 40,000 link per website.
Copy your data to any spreadsheet to analyse the data using the Professional or Enterprise Edition.
Only the Professional and Enterprise Edition allow you to keep the backlink history.
The FREE Edition does not connect to the SEO PowerSuite Cloud where the Professional can store 5 projects and the Enterprise Edition can store 100 projects in this cloud.
Dropbox is fully integrated into the Professional and Enterprise Edition using the Dropbox API
Can I customise my reports? It is possible to customise any report with your logo, your client’s logo, your header, your footer and much more, keep in mind that reports are on the screen or printed with watermark (Professional).
There are 3 different types of backlink reports: Backlink Details, Domain Comparison and Domain Strengths.
The Enterprise Edition allows you to create SEO Success Blueprint Report, Website Backlinks Report and Website Backlinks Analysis Report
There are an unlimited number of customisable reports for different projects.
Choose from the default reports with pre-defined colour schemes.
Google PageRank for domain and page, Alexa Rank for domain including the age of a domain, the IP address and other backlink ranking factor data.
Understand, spy, on the exact anchor text competitors are using, the number of times keywords appear as anchor text or title, header text, in other words, analyse the keyword density.
Analyse the value of each link including where the link is coming from like main site or other sites or internal page.
The search are safe and search engine friendly that includes support for the search engine APIs.
There is no limit to the number of websites you can research with SEO SpyGlass
Multiple workplaces customised to your wishes to make the analysing of the data easier
Working behind a proxy is not a problem for SEO SpyGlass.
SEO PowerSuite SEO SpyGlass is automatically updated once you start the software and this is Cross Platform for Windows, Linux and Mac OS X
English, German, Spanish, Russian, French, Dutch, Polish and Slovak are the languages you can choose for the interface and reports.
Managing your backlinks can be a daunting task, especially when you keep these backlinks in separate spreadsheets. A client of Keenclick has over 200,000 backlinks, and managing these without a proper tool is nearly impossible.
Just imagine the time it takes to open a spreadsheet with over 250,000 backlinks and the information around that, not to mention adding links or any other data.
Just imagine that you have not only multiple spreadsheets managed by different teams but also have backlinks in Google Analytics or Search Console and quickly you can become in a situation that is not manageable anymore.
Being one of the best SEO Competitor Analysis Tools out there, SEO SpyGlass will solve all your problems, you can import backlink information from a wide range of sources.
Special attention to WebMeUp because SEO PowerSuite Link Explorer delivers backlinks. These backlinks come in huge numbers and with huge we talk about trillions of backlinks and counting that WebMeUp make available for SEO Powersuite.
From the SEO perspective, the methodology is unique and show
- Backlinks that are really significant for you site
- Exactly which links in your link profile can jeopardise your site
- Analyse the best links your competitors have and act accordingly.
The more SEO SpyGlass is used, the more we learn not only for the benefit for our clients but also for us and for you.
The menu of SEO SpyGlass has a few options
In the image below you see a diagram showing the current number of backlinks and a representation of the link building over the last 3 years. No particular link building project has been setup, nevertheless it is interesting to see the growth from July 2018 to April 2019.
In the diagram below it shows that there are several links worth to disavow because they might harm your site more than being productive in giving it a boost in the rankings.
The summary is just the summary and like other software you can get much more detail when you analyse the data. It is easy to sort on Backlink Page or Links Back but more important is in this case the issues that pop up and you can act accordingly.
If for example it is your own client, then you need to sort it, if it is a competitor then you might be able to get in touch with the webmaster and tell him/her about the missing link and if they can replace it with a link to your or your client’s website.
The number of links is always interesting to know however this can be not really relevant if 99% of the links come from pages of a single domain. However, when you use subdomains within WordPress like subdomain.wordpress.com for example then it is clearly a different site, nevertheless always be careful that you do not get penalised but that for later.
There is already a page on competition research but that is not talking about any SEO competitor analysis tools in particular, it is more a high level, here in this article about SEO SpyGlass I show you how it looks like and what you can do when you use one of the best, if not the best "spying" on your competitors tools.
The image shows clearly different tabs including Anchor Text. Just imagine that you run a project over the website of your competitor and for every anchor text a record will be added to SEO SpyGlass.
It means for you further analysing by picking out that keyword and see how you can use that keyword to outrank the competitor.
To which pages are the linked websites linking to? You will see that there are also redirects and it might be a good opportunity to write the webmasters to update the sites although at the same time, looking at the penalty risk (see next section), there are some sites that you better can disavow.
Google Analytics show where visitors come from and that might be from a wide variety of sources.
If you are in SEO then you have heard about Panda and Penguin and other Google’s update releases on their own search engine. In the early days, nobody really cared if a website was of low quality, it was all about the links, however these days have been long gone.
In the diagram you see clearly some sites that have a penalty risk associated with it and looking at these sites, clearly it shows that these sites are of low quality and only have links like http://besteoverzicht.nl and indeed in the days these sites were hugely popular.
Next would be to check if there is any traffic in the last 3 years coming from the how quality sites and if there is none then it might be a good idea to just remove the link.
On a single server you can have many websites and although they have all different domains, they can be part of a Private Blog Network although nowadays people who have a PBN will put the blogs on different servers, nevertheless it is a good thing to understand where the websites are placed just to avoid any issues with the search engines.
It has been written several times that you can spy on your competitors and with the domain comparison you clearly come to a good understanding of the competitors when you can compare the data between your site and your competitor’s sites.
The Professional Edition of SEO SpyGlass gives you the option to compare a maximum of 5 domains, the Enterprise Edition even gives you 11 domains to compare.
Comparing multiple domains gives an interesting overview of “Prospective Domains”, in other words, domains that you have no links from and then it is just a matter of setting up a campaign in getting these links.
Having written this article it makes it clear that for researching backlinks SEO SpyGlass is a tool that you must have.
The power that it gives you in comparing your site with competitors, the information on the backlinks in the backlinks profile are just so important because decision will be made on that.
When you go over the example here then you see clearly in the “Prospective Domains” of 81.9% that there is great opportunity to get more backlinks from 294 domains.
It might be that not all domains are interesting but that is a matter of research and then automatically we come to the topic of budget.
Maybe a silly example at the end but if you have a webpage banana-pancake-recipe.html, you might want to know which website is directly linking to that webpage. It might be that you want to start a campaign around banana pancakes and part of that is contacting the websites linking to you notifying them about the campaign and their benefits if they can bring you more relevant traffic.
The same is when a competitor has written a page about banana pancakes but your recipe is better, more tasteful, you want the webmasters to know about your delicious banana pancakes and ask them to change the link on their webpage to your recipe on your website and if it is a big site you even might send them the ingredients so they can cook these banana pancakes themselves and compare with others, although we are now more or less talking about marketing opportunities and is beyond the scope here.
There are many of these that really can help you with the endeavours to understand the competition or find other options and alternatives for the search engine optimisation process.
SEO SpyGlass is one of the best, if not the best SEO Competitors Analysis Tools although not all website owners do understand the need of comparing their site with their competition until research will show why a tool like this really help you to outperform the competitors.
It might be too expensive for some business owners to hire a team of SEO specialist and for that SEO SpyGlass can be downloaded including updates for FREE and used over and over again.