free seo audit tool website auditor

Website Auditor

Downloading a FREE SEO Audit Tool is absolutely possible when you think about Website Auditor. Here at Keenclick we use WebSite Auditor from SEO Powersuite and although we have a paid version, you can download the same tool with nearly the same functionalities for free and more important, it does not expire.


Part of our SEO services is a FREE SEO Audit but when you downoad this free SEO audit tool then you can do the audit yourself. On the other hand, contact us and a Keenclick SEO Consultant will run the audit and talk to you based on facts that are clearly visible in the free of charge SEO audit report.


You might ask yourself the question if a SEO Health Check is needed but an optimised foundation is key for good solid search engine optimisation. A well performing site is not only what search engines want but the visitors to your website and that well performing site start with an SEO Health Check through a website audit by Keenclick.


“Nothing can last when the foundation is weak, neither a home nor a relationship.”
― Mohith Agadi


Foundation of a Website

Not all websites are in the best shape and although they might look beautiful and you love to browse them, underneath it might be that the website is just falling apart and not optimised for a good search engine result page (SERP) position. Ranking the site high might become an issue with loads of errors and issues. 


The Features of Website Auditor

When you do your research on the “best website auditor tool” no doubt that you will find SEO Powersuite and rightly so because the features that you get with this tool will absolutely help you, your content manager, your webmaster and system manager optimising your website and not only that, it will give you so much information about your own but also your competitors website that you can outrank them on even small ranking factors you have never thought off.


To get an understanding of the list of features that you get with Website Auditor:

  • A tool that shows all errors and issues that your website has and solutions to solve them making your website working flawlessly.
  • Creation of XML Sitemaps that search engines like so they know exactly which pages your website has and therefore help with the indexation of these webpages in the search engines.
  • Creation and updating of the robots.txt file to allow or deny spider robots to certain pages on your website.
  • Page optimisation is important and WebSite Auditor reads the content of your pages and will let you know what you need to change as part of the optimisation process.
  • Where most likely the home page is the most visited page for your website, you can find out if that is indeed the case or find out the least visited page and create a campaign around it to change that.
  • If you are new to SEO or are a PRO the features are top notch and will give you all the detail you need to optimise your or your client’s website.
  • Comprehensive reports for yourself, your boss, your client or who-ever is eligible to read the professional printed reports.
  • Every page that you see can be configured and optimised the way you want, there are no limits.
  • Security is key and WebSite Auditor has many security features added for you to safely search the search engines.
  • Multi-platform and multi-language.


Before we dive into the detail of the features it is good to know that there are 3 WebSite Auditor Editions.


Comparing the 3 Editions of Website Auditor

The limitations of features are set within each edition where you can understand that the FREE Edition just have less features enabled than the Enterprise Edition but it might be that you do not need the Enterprise Edition and that the Professional Edition is sufficient.


Edition FREE Professional Enterprise
Auditing report to HTML It is not possible to export SEO auditing report to HTML. It is possible to upload exported HTML on-page SEO report to any webserver.
Make reports available online It is not possible to make your reports available online. You can publish your reports online via FTP making it directly available for anyone who needs instant access.
Save Reports for printing. It is not possible to save on-page optimisation reports for printing. You can print your report to Adobe PDF standard which you then can save.
Email Reports It is not possible to email your reports directly from Website Auditor. You can send your reports directly from Website Auditor.
Save reports to computer. You cannot store or save reports on your computer. It is possible to save the reports in a well-organised folder structure on your computer.
Automatic task execution after generating report. You cannot execute certain tasks after generating a report. Create and execute tasks after generating a report for unlimited projects is absolutely possible.
Export optimised data No, you cannot export data to HTML, TXT, XML or SQL. You can export HTML, TXT, XML and SQL of optimisation data from the software to be used elsewhere.
Printing No, you cannot print. Yes, you can print but not to PDF, there will be a SEO PowerSuite watermark but not to PDF. Yes, you can print without the watermark, adding your own or your customers logo making it a white label report.
Task scheduler. There is no option available to schedule task to run automatically. The inbuild scheduler can be configured to run tasks automatically on any time and repeatable you want saving you time for SEO tasks that you need to do manually.
Save projects locally. It is not possible to save projects on your computer. It is possible to save projects on your computer and open on another computer as long as the other computer has the same license.
SEO PowerSuite Cloud You cannot store any projects in the cloud with the FREE Edition. You can store a maximum of 5 projects in the cloud with the Professional Edition. You can store a maximum of 100 projects in the cloud with the Enterprise Edition.
Dropbox. You cannot store your projects in Dropbox. Dropbox is integrated in Website Auditor using the Dropbox official API and therefore you can save and store your projects in the Dropbox Cloud.
Copy data to spreadsheet. It is not possible to copy and paste data from the FREE Edition to a spreadsheet for further analysis. It is absolutely possible to copy/paste optimisation data to other applications for further processing.
Complete Website Analysis. The FREE Edition analyses a maximum of 500 URLs per project. All pages will be imported into Website Auditor, that includes pages unseen to search engines, showing the structure of your website for you to analyse, optimise and for further processing.
Customer Search Mode. The Custom Search Mode is unavailable in the FREE Edition. The Customer Search Mode is available in the Professional and Enterprise Edition where you can search content that is just TEXT or HTML but also pieces of code like Google Analytics, Meta Descriptions, Structure Data Mark-up and much more.
Website pages statistics. You can generate statistics for a maximum of 500 URLs. The Professional and Enterprise version will gather statistical data that is calculated for every page and you whole website where multiple factors will be used to analyse each individual page and combine that into single and main summary report.
XML Sitemap The FREE Edition creates an XML website with the maximum of 500 URLs. The XML Sitemap will be created instantly including the pages that you want, which might not be all, upload the file to you server and submit it to the search engines.
robots.txt The robots.txt file can be created with a maximum of 500 URLs. Create the robots.txt the way you want, including or excluding pages, you are in full control and upload it to your website via FTP when you think your robots.txt file is configured the way you want it.
Page statistics It is possible to check the individual hits on a page with the maximum of 500 URLs. Google Analytics data is imported into Website Auditor for further analysing making it easy to see which landing page is performing well and which landing page needs more work to become a top landing page.
Content optimisation guidance You can get guidance to a certain extent, call it partly but I can help you optimising your content. The guidance you get to optimise the content on your website is professional and accurate and definitely helps ranking higher in the search engines.
Limitations to the number of websites There is no limit to the number of websites (projects) you can optimise.
Analytical website data All the analytical data for Website Auditor is within one single project making it easy to manage.
Health check The Health Check run on your website will show all issues and errors your website has and report on them upon which you can take action by removing these issues and errors so your website will run perfectly.
HTML code updating The Health Check will report on each issue that includes issues with HMTL code upon which you can take action to eliminate that error so the search engines can read and index each page of your website.
Page indexation You can check which search engine has indexed your pages, check the cache data of pages in the search engines and find out which pages have not been indexed (yet) upon which you can take action to have all pages indexed.
Content duplication Duplicate content is not what search engines want to see and therefore Website Auditor will tell you which pages have duplicate content, titles or meta descriptions so you can take the action to rewrite the duplicate content to unique content.
Link structure management Internal links are very important for your website and Website Auditor gives you full control over the internal links and control the PageRank for all pages on your websites.
Social Media Identify which Social Media site gives you traffic and ranking so you can use your Social Media budget wisely and make it efficient.
Search engine friendly content, HELP Writing search engine friendly content is important for any website and with Website Auditor you get the opportunity to write content in your niche and any topic you want that search engines love to index.
Learn the optimisation strategies Learn from your competitors by unveiling their optimisation strategy and use that knowledge to make your website better.
Number of search engines As it currently stands (Apr19), there Website Auditor supports 597 international and local search engines and counting and if you are missing an engine please visit “a full list of supported search engines” requesting to add your favourite search engine with a good change that they are already working on it.
Search engine readiness Website Auditor gives you a clear picture what search engines see, which keywords they think is important to rank that webpage.
White label and branding With WebSite Auditor you are in full control of the Optimisation Report. You can add company name, logo, header, footer next to adding or removing sections of your reports that includes page elements making the report a report with your brand.
Default optimisation reports There are 4 different optimisation reports available: Website Structure Audit Report : the health check Page Structure Audit Report: page content and structure stats summarized in clear-cut tables Page Optimization Audit Report: advice on creating Google-friendly content based on competition analysis Search Engine View Report (a summary of what Google sees when crawling your web pages).
Report customisation You can indeed create an unlimited number of projects and for each project you can customise the report templates for different clients.
Pre-defined reports The reporting does not always need to be “advanced” and by using pre-defined colours, reports can be created quickly and still look amazing and professional.
Safety and security The searches in the search engines are safe because of the support for Google, Yahoo! and Bing API keys. Next to that you will find in the settings options for Human Emulation, User Agents Rotation and the advanced Proxy Rotation feature which makes the software appear to search engines as a living breathing human being with a Web browser.
Workspace Filters The workspace is highly customisable where hiding or showing of data is configured in seconds. For instance, all pages with a PageRank less than 4 will be hidden showing pages with a PageRank of 4 and higher.
Quick Search The quick search option searches all the records that it can find based on the search query which can be a keyword, a domain, part of a domain, or any other text.
Proxy WebSite Auditor can be configured to work from behind a proxy and therefore can analyse any website on the internet.
Updating software Each time you start the software it will checks if there is an updated version and if there is it will be downloaded and installed.
Operating Systems If you have a Windows, Linux or Mac OS X system, WebSite Auditor can run without any problem.
Languages You can configure WebSite Auditor in several languages: English, German, Spanish, Russian, French, Dutch, Polish and Slovak.


A long list of features that gives you a good and understanding report upon which you can take action. As a business owner managing your own website then the FREE Edition of WebSite Auditor would be a great asset to see what kind of issues the website has however the biggest problem for website owners is a) the lack of technical knowledge b) time to learn to do it yourself and for you hire Keenclick to do the work.


The Technical Part of SEO

We already wrote a page on Technical SEO but that does not go in detail how WebSite Auditor is going to help you solving all these technical issues. We also do not expect you to have the technical knowledge because that is for your webmaster or hosting provider although the latter will not touch your website at all.


On a site note: In case you do not have a webmaster, contact us then we can discuss this opportunity for us and for you the relief and burden of managing a website where your main goal should be managing your business.


wsa partnership 300x250engContent and SEO

Where the technical part is basically science the content just goes into other aspects of our vocabulary in any language. It goes into understanding the topic and writing in such a way that not only the human reader understands it but the robot visiting your website as well.

Writing content is not just about finding the right keywords and starting, you need to understand the intent of writing because you target a certain searcher.
The robot visiting and indexing your page needs to understand the topic, the intent of your page so it can put your website in front of the searcher using the keywords you targeted for your page.


Work with WebSite Auditor

When we dive in the tool itself, we will a simple screen that basically looks like a spreadsheet but totally configurable the way we want.
After running Website Auditor on a website, any website, it is normal to see the technical part within Site Structure followed by Content, Domain Strength and Report.


Site Structure

The Website Auditor Site Structure does what it says, it gives an understanding of the current situation where you can often “rebuild” the project as you like.


Site Audit

The site audit will show you something like next image giving you a factor status on that particular item. The status can be Error. Warning or Info writing what is wrong and what you need to do to solve it.


The solution can be a link to Google with more explanation on the error itself but any technical person dealing with your website will understand the problem and should be able to solve it. If they can’t then simply that person is the wrong engineer for your website.


In the image below clearly to see some errors including the description of the error and what you can do to solve it.

site structure

Note: The Search Algo is updated when you start WebSite Auditor.


Indexing and Crawlability

To rank in any search engine, a website must crawlable otherwise it just cannot be indexed. This sound all too logic isn’t it? Just bear in mind that there are websites out there that just have so many problems that the search engines cannot index the pages because of bad crawlability.

Your website might have 100 pages of fantastic content but the search engines have only indexed 75 then you obviously would like to know why that is.


Know the Issue, solve the Issue


404 errors

Everyone has seen the 404 errors which basically means that the webpage cannot be found. Maybe it has been deleted, maybe there is another reason, the point is that a 404 error gives a bad behaviour and visitors might leave your website. An option to solve the 404 error is to create a dedicated 404-page writing that the content has been deleted. You might think in creating a new article and use a 302 redirect which is fair, main point is that you do not want to show the 404 error without telling the search engine that the page is gone.


It also can be that the page is available but for some reason not available to the search engine, in this case it must be made available again which is work for the webmaster. We can go on and on writing on the 404-page but this is not the page for that. The WebSite Auditor clearly shows the error and now it is time to remove that error so it does not harm the indexing and the ranking of your website.



redirectsSites that have many redirects are not really user friendly however some redirects are just necessary like for example the http to https redirect to make sure that after installing a security certificate all traffic is using a secured channel to communicate with your website.

You might see website with or without www, it does not matter if it is used or what does matter that if someone is using just domain and you are using www, that all traffic is directed to www so the search engines only see 1 website and not 2 which then automatically become a duplicate of each other which clearly is not beneficial.


Security Certificate

In case you thought that a security certificate is expensive then get a free certificate from Let’s Encrypt. Let your hosting provider know in case they do not have this option for you or talk to us and we talk to your hosting provider taking all the technical issues away.


Consequence Migrating from HTTP to HTTPS

It however has consequences for the ranking if you switch from http to https because for the search engine a page and are two different pages while for you they are the same. A redirect comes then into place that is a) redirect all http traffic to https so all traffic is secure and redirect every non-https page to https using a 301 redirect. This can be a daunting task if you do this manually but there are options doing that in a clever way.


The founder of SEO Powersuite Aleh Barysevich wrote an article for Search Engine Journal.


The title of that article is “HTTP to HTTPS Migration: The Ultimate Stress-Free Guide and basically writes the story on the steps to undertake migrating a large database with loads of content and pages from http to https. The best is to avoid redirects because it simply takes time and visitors just do NOT want to wait for redirects but want to have the page, they intend to see immediately. Do not forget that the load time of a page should be less than 2 seconds otherwise you might lose potential customers.


encoding technical factors

Encoding and Technical Factors

Today, nearly everyone has a smartphone that they use to go on the internet and so they visit your website using their mobile phone. A website that is NOT mobile friendly simply will not rank very well in the search engines. If you want to reach out then simply everyone has a mobile and your website MUST be mobile friendly.


Mixed Content

We just wrote about securing your site with a certificate which is great for ranking but remember that if you link to another website that you also put that link in HTTPS although the link partner might not have their website secured using a SSL certificate and then simply it is not possible but to a) use the http b) remove the link altogether c) request the partner to migrate to https which they might not do when they have a site with a lot of pages.



We have not touched the canonical pages but basically it means that you point to one single page as the main page which come into place when you have multiple pages in different languages. One of the problems that plugins might have that the developers automatically add a “rel=” tag and that might harm your site.



Frames have been very popular but for search engines these are documents within documents and just give issues and therefore your website will not rank high.



Browsers act different to webpages. The World Wide Web Consortium is standardising the web avoiding inconsistencies. Although it does not directly mean that you loose ranking but visitors simply want the best.


Too big pages

Do pages have large images that mean that the page is loading very slow and has a negative SEO impact.



urlsURLs having characters like “?” or “_” are not user friendly and hard just harder to remember therefore the usage of keywords in the URLs are a better way to increase your ranking but at the same time URLs should not be longer than 115 characters. Best is to keep the URLs short and clear so it is easy to understand what the page is all about.



linksWebpages should not have broken links. Remember the 404 errors which should be avoided however you might have a service that is unavailable like a forum service giving an internal broken link.

At the same time having pages with many links can be very irritating and does not help giving the best experience to the visitor of the page.

Linking to other website is a good thing which is important for link building and having links to your website is a ranking factor however the inlink must be relevant but keep it the same for outbound links and when you do not “trust” the other website or do not want the spider to follow the link make use of the nofollow attribute.



imagesHaving broken images or better a place on your website were a image was placed but the image is gone and that gives a broken image.

An important part of SEO is having an ALT text describing the image. Do not use to many keywords because of keyword stuffing, just describe the image giving the visitor to your page an understanding what the image is telling.


on pageOn Page

The on-page search engine optimisation is what needs to addressed if there are any issues.

Empty title tags

Every page must have a title writing what the page is all about. Do not leave that empty.

Duplicate titles

As written a page should have a title but duplicate titles will be confusing everyone and should be avoided. If pages have similar content it is better to rewrite these pages into one single page to keep the quality of the content high.

Too long titles

In the search engines there are only a few characters available to show otherwise the search engines will just truncate the title and important parts of the title might be missing.

Meta Description

The meta description tells the searcher what the page is all about. It is just a summary of the content but make it count, do not duplicate the meta description, do not make it too long because it will be truncated, just make it count.



In a world with so many languages websites are not only written in English and if you have a multi-language website make use of the hreflang element telling the search engine which language is used for that particular page.





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Let's continu with the visualisation section which is absolutely a great feature. An image says so much more than just words and with visualisation this is exactly what you get.



The visualisation section gives a quick and clear understanding if there are issues like in the image below. Clearly to see is the red circles showing that there are problems that need to be addressed. The image not only show the issues but also the links between pages. It is possible to zoom in and out to get a better picture of the links per page.


Highlighted in the image below is the “forum” which clearly shows red and the reason is that the forum link still shows on the homepage but the forum itself has been disabled and that returns the 503 Service Unavailable error. Obviously, this is simple to solve but it clearly shows me directly where I have to look in case there are any issues.





Within the pages you can simple select any page and check if the robot.txt is affecting the page or that the page is added to the sitemap.xml

There is just too much to name all the possibilities and options, next to that some of them will be more reflecting the way you want to work or what you want to see which might be different than me or one of my colleagues.

We wrote in the inbuilding page on our site about dofollow and nofollow pages, here you see what happens when the free plugin JComments from Joomlatune is installed, a dofollow is added and because the JComments are on every page it means that we might loose juice to Joomlatune only because of the plugin.


Note: JComments was only installed to show, it has been removed from the website. 


Just another example of the pages section where you can add as many workspaces as you want or basically until the memory of your computer is full which might take some time.


pages customise


All Resources

The all resources section shows you the resources used on the site for both internal and external.


all resources


Content Analysis

The real interesting part comes with content analysis. We will briefly go through this but will have a chapter dedicated to that because it is important with a lot of challenges making this page extremely long if it is added here.


Page Audit

Each individual page can be audited on content and other issues. Like in the example. The “local” page on Keenclick was audited against the keyword “local seo southampton” and although it looks good, there is clearly one big missing item and that is the keyword in the H1.

 page audit


Content Editor

Although many small businesses make use of a Content Management System like WordPress or Joomla like we do, a content editor has been added in case it is needed and save it to a .html page that can be uploaded to your website.


content editor



We have mentioned keyword stuffing in other articles and with the TF-IDF (term frequency–inverse document frequency) function we can see if there is any keyword stuffing or if it is better to add a keyword.

Below you can see that for the local SEO page we can add “digital marketing” & “keyword research” but should remove “local search” and “search engines” or replace these by synonyms.

In the end the content must be of high quality and SEO optimised and WebSite Auditor helps with that.


tf idf 

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The report under content analysis gives a the options of the Page Audit Summary, Page Audit Details but also a TF-IDF report.


content analysis report



TF-IDF Report

Although the summary showed a 90.6% optimisation rate when going into more detail and especially reading the TF-IDF report then clearly for the local-seo page there is “only” a 66.4% TF-IDF score and that gives room for improvement.


content analysis report tf idf


Domain Strengths

The domain strength shows if there is any authority from the domain. In case of Keenclick clearly there is a lot for improvement.

Reason might be that the domain has been used for other purposes and it might take a while but keep on going, learn, improve.


domain strength




The report section gives the summary, detail and domain strength again. Printing is only possible if you have the Enterprise version.




Creation of New Templates

In case the default templates are not giving the reporting requirements then you always can create your own template and add the sections you need for your reporting.

reports new template


More Than Just a Great SEO Tool

The overview is just a glimpse of what WebSite Auditor can do. In the end it is the human that is the biggest tool but it is also must be clear that you can run the audit yourself and with some explanation you can come a long way.

Downloading the FREE Edition of WebSite Auditor website auditor is a way to start, contacting Keenclick is another way.


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