GMB Audit for Local SEO: Find Out What’s Holding You Back

A Google Business Profile Audit identifies hidden issues holding back your local SEO. From ranking factors to competitor insights, we give you a clear action plan to improve visibility and attract more customers in Southampton.

Many local businesses try to save money by doing it all themselves—setting up their profile, posting updates, and asking customers for reviews. Kudos for the effort.

But here’s the thing…

Need a haircut? Well, don’t ask me. You probably wouldn’t like the result.
Need plumbing? Well, don’t ask me. Your tap will still be leaking.

So why DIY your Google Business Profile? Let us handle it professionally and give you the results you’re looking for

What’s Included in Our Google Business Profile Audit

Our comprehensive Google Business Profile Audit is a deep-dive analysis of your profile’s performance. We examine every ranking factor affecting your visibility in Google Maps and local search results.

You’ll receive a detailed report showing exactly where you stand against competitors and what needs fixing to improve your rankings. No guesswork—just clear, actionable insights from experts in GMB SEO audits based on Google’s local search algorithm.
This isn’t a basic checklist. It’s a professional assessment that uncovers hidden issues stopping potential customers from finding your business online.

Why a Google Business Profile Audit Matters

93% of local searches show Google Maps results—but only the top 3 businesses get most of the clicks. If you’re not ranking well, you’re missing out on customers who are actively looking for your services.

An audit pinpoints the specific problems affecting your visibility:

• Missing or weak optimisation signals
• Competitor advantages you didn’t know about
• Technical issues hurting your rankings
• Opportunities for quick wins

The result? Better local rankings, more visibility, and increased phone calls from customers in Southampton and surrounding areas.

How We Audit Your Google Business Profile

Our proven 4-step process gives you the complete picture:

• 1. Data Collection – We analyse your current profile setup, reviews, photos, and posting activity.
• 2. Competitor Analysis – We benchmark your performance against top-ranking competitors in your area.
• 3. Ranking Factor Assessment – We evaluate all 200+ local SEO signals affecting your visibility.
• 4. Action Plan Creation – You receive a prioritised list of fixes and improvements with clear next steps.

What You’ll Receive

✓ Complete Profile Health Check – Every element assessed and scored
✓ Competitor Benchmarking Report – See how you compare to top performers
✓ Ranking Factor Analysis – Detailed insights of what’s working and what isn’t
✓ Photo and Content Review – Optimisation recommendations for better engagement
✓ Citation Audit – Check for consistency across online directories
✓ Review Strategy Assessment – How to strengthen your review profile
✓ Prioritised Action Plan – Clear steps to improve your rankings
✓ 30-Minute Results Call – We explain the findings and answer your questions

The Bottom Line

You can’t fix what you can’t see. Our audit shows you exactly what’s holding back your business from ranking higher in local search results.

Most local businesses are missing 3-5 critical optimisation opportunities. Find yours before your competitors do.

The audit typically pays for itself within weeks thanks to increased visibility and customer calls. It’s the foundation for any successful local SEO strategy.

Ready to Unlock Your Business’s Full Potential?

Don’t let another month pass wondering why your Google Business Profile is underperforming. Gain the clarity you need to outrank your competition and attract more local customers.

Book Your Google Business Profile Audit Today – and start ranking higher tomorrow.

Keenclick Digital Agency specialises in local SEO for Southampton businesses. Our Google Business Profile audits have helped companies improve their visibility and generate more leads through Google Maps