Rank higher on Google Maps.
Get more calls from local customers.
Struggling to Show Up When Southampton Customers Search for Your Services?
You’re not alone. Most local businesses in Southampton never get around to optimising Google My Business Profile properly. The result? Incomplete or inconsistent listings while competitors take the calls that should be coming to you.
Here’s the reality: 93% of local searches show Google Maps results. If your business isn’t optimised and ranking in that local pack, you’re invisible to potential customers searching for exactly what you offer.
What Is Google Business Profile Optimisation?
Google Business Profile optimisation is part of our Local Search Optimisation services. It’s the process of maximising your visibility on Google Search and Google Maps. But it’s not just about claiming your listing—it’s about turning it into a lead-generating machine.
Our comprehensive optimisation service covers everything from accurate business information and strategic keyword placement to review management and regular content updates. We ensure your business appears when Southampton customers search for your services, whether they’re looking for “plumbers near me” or “accountants in Southampton.”
Think of it as your 24/7 digital storefront that works even when you’re not.
Why Google Business Profile Optimisation Works
With the right approach, it can deliver measurable improvements in visibility, leads, and local engagement.
More phone calls – Optimised profiles receive 2x more calls than incomplete ones. Your phone starts ringing with qualified local leads.
Higher local rankings – Climb to the top of the local pack where customers actually click. Position 1 gets 33% of all clicks. (Source: https://moz.com/blog/the-new-snack-pack-where-users-clicking-how-you-can-win)
Increased website traffic – A well-optimised profile drives targeted traffic to your website, leading to more enquiries and sales.
Better customer trust – Complete profiles with reviews and photos build credibility. Customers choose businesses that look professional and established.
Competitive advantage – While your competitors neglect their profiles, you’ll dominate local search results in Southampton.
How We Optimise Your Google Business Profile
Our proven process gets results within 30-60 days:
1. Complete Profile Audit We analyse your current profile, identify gaps, and benchmark against local competitors.
2. Strategic Optimisation We optimise every element – business name, categories, descriptions, hours, and contact information for maximum local visibility.
3. Content & Photo Enhancement Professional photos, regular Google Posts, and keyword-rich descriptions that attract clicks and calls.
4. Review Strategy Implementation We help you generate authentic reviews and respond professionally to build trust and improve rankings.
5. Ongoing Monitoring & Updates Monthly performance reports and continuous optimisation to maintain your competitive edge.
What’s Included in Our GBP Optimisation Service
✓ Complete profile setup and optimisation
✓ Professional business description writing
✓ Strategic category selection
✓ Photo optimisation and uploads
✓ Weekly Google Posts creation
✓ Review management strategy
✓ Local citation cleanup
✓ Competitor analysis and benchmarking
✓ Monthly performance reporting
✓ Ongoing support and updates
Proven Results for Southampton Businesses
Our clients typically see:
- 40-60% increase in phone calls within 60 days
- 3x more Google Maps visibility for target keywords
- 25% boost in website traffic from local searches
Studies
- Up to 373% more calls after Google Business Profile optimization (TM Blast)
- 44% of local-pack clicks go to businesses in the 3‑pack (Moz)
- 25% of GBP engagement happens directly on Google Maps (AIOSEO)
👉 Ranking in Google Maps isn’t optional — it’s critical. Optimise your Google Business Profile today, or let us do it for you.
Ready to Dominate Local Search in Southampton?
Stop losing customers. Start winning calls. Optimising Google My Business Profile is the fastest way to dominate Southampton local searches.
This service is part of Keenclick’s full range of Internet Marketing Services for small businesses.
📞 Start with a Google Business Profile audit to uncover issues and begin the journey to stronger results.