Providing SEO services to local small and mid-sized businesses is what we do. We are that local SEO Agency that do not need to promise to walk that extra mile delivering local SEO services because you probably are much closer than that.

 

We always say, do what you are good at and that is for you to run your business and for us it is Search Engine Optimisation. The interesting part between “normal” SEO and local SEO is that to optimise websites for local visitors, the approach to attract these visitors must be different.

 

Local SEO Services for Businesses

Here at Keenclick we deliver local SEO services to businesses in about 25 miles radius from Southampton, although it is not necessary to do local SEO and living in that same area but it definitely will help when you look at the leads generating from a marketing perspective where the client direct physical contact.

 

One of the big plus points to contact a local SEO agency is obviously the direct contact that can be face2face although at the same time a company “far” away will say that video calling will do just as much, is cheaper and can be done any time of the day which indeed can be pretty convenient.

 

We can do both, we can drop by or use a video calling system, the main point is that there is close communication. The communication so you know what we are doing, the progress we are making and not just a monthly report. In many ways a local SEO approach is not much different than a “standard” SEO approach, the phases are the same but the execution is absolutely different in some areas.

 

Audit

A website audit always falls into two categories, the technical and the onsite content. The technical part of an SEO audit is already described on our Technical SEO page and is not much different. Technically the website must be in good shape without errors or other defects that might harm the robots properly indexing your website.

 

Content

More interesting in local search engine optimisation is local SEO content research. Off course, when you think about it then you will see that with a local search the name of a city or a postcode is added to the search query but you also can think of something like “near me” which is more used towards searches from a mobile phone.

 

The SEO Powersuite website auditor tool does give the advantage to audit your content and use the Rank Tracker to search for synonyms if that is needed and update your content to make your website much better and suitable for the local visitor of your mortar and brick because in the end, you want more local visitors coming in through the front door.

 

It is not always easy to create content with the right touch to have the local citizens visiting you. Often this is handed over to content writers but the main problem with that is that a content writer cannot write from the heart because it is not their business, we believe that a business owner should write the content to give it soul.
Once that is done a content writer can update it, not only looking for errors and other common mistakes that you might have overseen but write with SEO in their mind.

 

Visibility

The rank tracker in SEO Powersuite shows the visibility of your website in the search engines by any given keyword. With over 400 search engines in the portfolio you can check on any of these search engines but for local search engine optimisation you are not really interested in areas that are not local to your business.

 

Increasing the local visibility in the “local” search engines is the target and that is what Keenclick will do. Within the marketing strategy there will be a part called visibility and the outline writes the visibility targets and the goals.

 

We will create a plan that we discuss with you, update and once approved execute this plan and follow through until we achieve the targets and goals. It however does not stop there. Achieving the target means that there is maintenance afterwards to keep the level of visibility.

 

Search Results

Increasing your website in the local search results is the aim of the local SEO services that we provide. The plan that we execute is monitored and weekly we check the ranking of each chosen keyword. This will give an excellent view on the progress.

 

We also will see if certain keywords are still worth progressing or should be abandoned because of lack of searches or finding better words and updating the content.

 

Keywords

As mentioned, local SEO keywords are different then SEO keywords. Searching for candles might bring you to a candle shop far away or an online shop next to maybe a video and an explanation how candles are made.

 

Changing the search query to “candles Southampton” or “Where can I buy candles in Southampton?” show a clear difference between a “regular” keyword search and a local keyword search.

 

Searches on a mobile, that includes voice searches are also different. Have you ever tried to use the voice search on your mobile and searched for “Where can I buy candles nearby?”

 

Citation

An important aspect of local SEO is the citation of your business where you simply make list your business name that includes the address, phone number (NAP), website and other information about your business.

 

You will find that business directories are extremely useful especially when you know that many people use these directories searching for a business and that these business directories are directly listed in the search engine.

 

In the image below you see that a search on “candles Southampton” shows a listing in yelp.co.uk and also in southampton.co.uk

 

local seo candles southampton

 

This shows that it is very important to have the citation right but before starting to search and fill in the details always create a list of all business directories where you want to be listed.

 

Not all directories are interesting or relevant to your business and in some cases it even can penalise your website.

 

We will research the business directories as part of our local SEO service and only pick the best and most relevant sites that can bring you a) traffic b) visitors c) leads that you can turn into sales.

 

The list below shows a few of the main business listings

 

  • Google My Business
  • Bing MAPS
  • Yell
  • just start searching....

 

To give you an example that includes some alternative searches:

 

business directory

 

Do not forget that many of the business directories have an APP for iOS and Android, less for Microsoft or other operating systems but you will be found when you have listed yourself and that only can bring you traffic.

 

Blueprint

We have created a blueprint of the local SEO process, a step by step process that we follow that makes our clients happy because it is clear and transparent and can be updated to follow your business processes if needed.

 

DIY Local Search Engine Optimisation

There might be plenty of tools out there that can help you with your local SEO efforts, the point is that you do need a tool that basically bring all the other tools to a standstill and SEO Powersuite is just doing that.

 

The combination of the 4 applications makes it so powerful that you do not need the other tools anymore. If you are really keen on this “Do it Yourself SEO”, the download SEO Powersuite and start using it.

 

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