Chatbot for Real Estate

5 Solid Winning Reasons Why Small Real Estate Agents Need a Chatbot

5 Reasons Why Small Real Estate Agents Need a Chatbot

A chatbot for real estate websites is a must-have because missing prospects can lose your real estate business simple money, especially if you’re a small real estate agent.

As a real estate agent, you might come across the pickiest property buyers, sellers, or renters. And that’s because they would expect an instant response from an agency or company they would want to interact with.

Are you still depending on boring, impersonal, and lengthy lead capture forms to achieve the same?

Are your clients waiting for days and days for your response because you were busy giving a virtual tour to another client?

If you are, then your prospects might drift away from your website to your competitors.

Do you know your competitors are gaining your potential leads by a simple trick? Well, that easy yet effective trick is the usage of an AI chatbot for websites. The best way to generate real estate leads is to make chatbots engage with the agents by adding a personal touch. Keeping that in mind, let’s discuss the top five reasons why small real estate agents need a chatbot.

What are Chatbots for Real Estate Agents?

Chatbots are AI-enabled software tools that ensure easy delivery of your company’s message and induce smooth conversations between your customers and your services. They are talking bots that provide state-of-the-art text-to-speech, instant translation, 3D animation or a video promo, and lip-sync technologies, as used by Keenclick Digital Agency through futuristic AI and machine learning technologies.

Why doSmall Real Estate Agentsneed a Chatbot?

According to Startupbonsai, 61% of marketers find lead generation as their biggest challenge. An AI Chabot specifically aiming at lead generation, uses a conversational approach to get the client data, guiding them through the buying stages, and finally making them convert. All that in natural human language!

tasks supported by chatbots
Source: Spiceworks

Real estate agents need a chatbot service for the visitors to navigate various services and options on your website, answer FAQs, and keep them thoroughly engaged with your brand message. Thus they keep the visitors from leaving your site without converting.

Chatbots for real estate even allow agents to schedule property visits, guide them through virtual property tours, and answer buyer-seller queries. They also facilitate 24/7 audience engagement and build profitable relationships with clients and prospects. Overall, chatbots are the best way to generate real estate leads without opt-in forms or landing pages.

How Important is a Chatbot for Real Estate Leads Generation?

Before we dive into the top 5 reasons, let’s first discuss how AI chatbots can revolutionize estate agent leads strategies and why is it so important.

As stated in the beginning, chatbots generating real estate leads are a game-changer in the industry. The more leads you capture, the more conversions, the more profits, and the more growth of your real estate business. They can even scale your brand reputation and brand awareness, building fruitful relationships with profitable prospects and professionals.

The below data by Drift 2020, depicts what visitors like about AI chatbots the most. Answering simple questions and getting instant responses have been the topmost chatbot benefits.

potential importance of chatbots in real estate
Data Chart Source: Drift

Implementation of AI chatbots on the website is the best way to generate real estate leads. The old-school methods of cold calls, knocking on doors, and even form-filling are left far behind. An Online chatbot is way too fast, efficient, effective, personal, and responsive.

Moreover, you might get tired of answering the same queries asked by each of your clients. So why waste time answering mundane repeated questions? Just opt for a chatbot to save time and also reduce the customer support cost by 30 per cent.

5 Reasons for Real Estate Agents to Implement a Chatbot in their Website

AI Chatbots Select Qualified Leads

In a Nutshell – Online chatbots can handle the repetitive and boring FAQs, while your human customer support can help in closing valuable, real, and big deals.

According to 2020 data, 63% of internet users who enjoy 24/7 live customer support are likely to engage again. But then, you have to implement extensive human customer support on your real estate platform which also comes with challenges.

There might be prospects who will convert into sales in the future. But not everyone who engages with live support on your site is likely there to make a sale. Some might just look for information for various other purposes. So, is it even fruitful for human customer support to handle all those real estate leads?

Why not allow the human agents to handle the larger areas which can bring direct and definite conversions?

The Solution

Chatbots used on the chatbot real estate demo website
Chatbots used on the chatbot for real estate demo website

Leave the lead-capturing task on an AI chatbot. A website chatbot can keep your customers hooked on your site, answer questions, present their sales offers on properties, and give them a virtual tour using digital technologies. Thus, you can rate these visitors by studying their behaviour on your site and assigning them maturity scores.

Leads with higher scores are most likely to convert in the future. They can move on to further rounds to converse with a human. And chatbots online on your site can feed more information to the visitors having lower scores to make them convert later.

Talking Bots Provide Essential Data

In a Nutshell – Chatbots provide essential data about your prospects, guide them through their buyer’s journey, and save your time.

Your buyers, like homeowners but also other businesses like acupuncture businesses that might already have a chatbot, are going to demand much more than initial conversations to invest in your properties or real estate business. They need to assess everything about your real estate business before they close the deal.

Along with detailed insights on properties, they are also going to see whether you are innovative with the latest trends in technology. Thus, you will have to put in the effort to guide them in their buyer’s journey.

The Solution

From interviewing your prospects, collecting necessary personal data, and offering them enough time to think about the deals and property listings shown to them, a chatbot generating real estate leads can be extremely helpful.

Thereon, chatbots can further interact with them through follow-up emails and give them detailed information, requesting an impersonal appointment. This meeting can be in terms of viewing the property in person, giving virtual tours, 360 degrees overview or engaging with your employees.

Thus, chatbots online can save time and engage more efficiently with your clients. That’s why according to 2019 data, 58% of people claimed that chatbots transformed their customer service experience. And we bet it was for good (wink wink). Not only this, but the data also claims that 64% of real estate agents using chatbots have more free time to focus on the more complex challenges in their business.

Chatbot for Website Removes Communication Barriers 24/7

In a Nutshell – Chatbots add personalization and enhance the relevancy of information provided to your clients to increase the real estate leads.

Do you regret missing a potential customer just because they tried to contact you during your busy hours? Or did you lose a hot deal to your competitors because of your inactive after-hours? Or do you get stressed and frustrated about handling multiple clients at the same time? Or perhaps your visitors couldn’t understand your language leading you to lose that profitable investment?

Or maybe the client was disappointed with your impersonal lead forms? There can be multiple reasons for communication and emotional barriers that can intervene in the success of your real estate business. So how do you deal with those?

The Solution

The best way to generate real estate leads at any time of the day or in plenty is through AI chatbots. Moreover, these bots resolve the queries in real-time to capture more real estate leads. So, your customers don’t have to wait for an email or call.

Every real estate customer or client has different needs based on the property, selling, buying, renting, budget, amenities, etc. So, clients often look for personalized recommendations and assistance. Conversing with a chatbot can provide exactly that without compromising on the personalization part. Instead of recommending the same properties to every visitor, chatbots customize the information and assistance.

Multilingual Chatbots

Not only that, but being multilingual, they can converse in multiple languages and increase your global outreach. You can also choose personalized avatars associated with the chatbots according to your preference. All of these provide relevancy to the visitors and keep them engaged. 

A Chatbot Online Can Save Tons of Data

In a Nutshell – Chatbots can save relevant information for future use that real estate agents can make use of for other purposes.

You could have a hard time remembering and recollecting the data/information of any client you interact with. The paperwork will be messy and inefficient. Think about the minute details that you can miss out on during the conversation. Moreover, how are you going to deal with tons of forms and segregate the data?

The Solution

A chatbot online on your website can store every data ever received from a visitor and keep it up to date. When we talk about data, we mean tons of it and the most intricate details.

You can even analyse the trends between the Chabot and the visitor and modify your other marketing strategies accordingly. An amazing thing to note here is that 48% of millennials want recommendations from chatbots. You can find out about the most queried properties or the most sort after virtual tours that your visitors showed interest in.

If you integrate the chatbot with a database or CRM, it can save the information without any separate human assistance. Hence, chatbots can make the agent real estate leads capturing process much easier, more efficient, long-lasting, and faster.

Real Estate Chatbots Empower your Brand Message

Are you still depending on boring and lengthy forms that can simply irritate your clients? Or are you still taking the help of cold calls, poster advertisements, or even knocking on doors? Back in the early days, you could use any of the above hassle-free. But with the coming of social media and digital marketing technologies, your clients want to see innovation with the latest technology.

The Solution

Chatbot help with customer support and lead generation.
Data Chart Source:

When you invest in cutting-edge technologies like chatbots that use AI, machine learning, and cloud technologies, it sends a powerful brand message to your clients.

Your services speak to them as if they are saying, “We’re here to help you and care about your needs that we’re improving upon our own platforms.”

Chatbots can integrate with other technologies like SEO, Videos, and Digital Marketing to give your visitors a world-class user-friendly experience they wouldn’t have had before.

The Final Word on Real Estate Agents Need a Chatbot

Chatbots have not only revolutionized estate agent lead strategies but also transformed the methods of locating properties, buying and selling, by streamlining the sales funnel and increasing sales. These aspects have been recognized by Keenclick which uses creative avatars and 3D animations in the form of chatbots and lets your prospects and client interact with them hassle-free.

Not only this, we identify the location of your customers and engage with them in their local or native language, letting no chance for communication barriers.

Still not convinced to leave behind clichéd traditional strategies?

Visit our site now and experience technology like never before!


How can a chatbot help my real estate business?

A chatbot can help your real estate business in a number of ways. It can store data, schedule appointments, answer FAQs, and even help you close deals

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